Media Kits / MAY 20,  2002


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May 20, 2002
FOR IMMEDIATE RELEASE
Contact: Ryan Hurd (619) 474-8844,ext. 29

COMMUNITIES JOIN FORCES TO 

COMBAT SUBSTANCE ABUSE

Summit VII Concludes with 

Workshops, Honors, Calls to Action
San Diego County’s ongoing commitment to reducing drug and alcohol abuse brought together nearly a thousand people from diverse interests for Substance Abuse Summit VII. Participants representing education, healthcare, youth, community, government, business and other fields converged at the Town and Country Convention Center May 13-14 to share their experiences, assess progress over the past year and identify a course of action for the future.
“The key to the success of the annual Substance Abuse Summit has been the ongoing effort to reach out and create broad community awareness and support,” said San Diego County Supervisor Greg Cox. “I firmly believe that success in targeting substance abuse is based on all sectors of the community working together.” Cox addressed the conference’s closing session May 14 and introduced the Director of the Office of National Drug Control Policy, John P. Walters.
Consisting of an annual conference and a year-round slate of multi-sector activities, the Summit provides a framework for community partners to identify mutually beneficial ways to decrease the substantial costs of alcohol and drug abuse in San Diego. Substance Abuse Summit VII focused on expanding relationships with institutions of higher education to overcome substance abuse problems on campus, as well as improve the community’s utilization of prevention research and resources available through local colleges and universities.       
A 1998 County study showed that substance abuse problems cost county taxpayers $1.8 billion per year, and recent studies by the Harvard School of Public Health show that 44 percent of college students nationwide are binge drinkers. 
“Working jointly with all County partners is the most effective means of reducing the impact of substance abuse,” said Rodger G. Lum, PhD, Summit co-chair and director of the County of San Diego Health and Human Services Agency. “No one sector can tackle these major social problems alone.”
The conference began with an interactive community forum in which youth and adult leaders discussed the roles of students, parents, community systems and political leaders in efforts to reduce the risk of alcohol, tobacco and other drug problems. 
Later that day, Citizen-Athlete Awards were presented to local high school students by Ron Mix, former San Diego Charger and NFL Hall of Fame inductee. Breakout seminars covered topics like “Drug Use and Trafficking Trends,” “An Environmental Approach to College Binge Drinking” and “From Local to State Tobacco Policy: The Tot Lot Experience.” 
Members of the Summit’s Youth and Parent Workgroups also highlighted the results of recent surveys they conducted among residents of San Diego County.  In a poll of more than 700 high school students, 81% agreed that “alcohol is easy to get,” with 32% indicating it’s “okay to use in general.” A separate survey of more than 500 parents showed that 85% are either “very concerned” or “somewhat” concerned about binge drinking in colleges and universities, and 96% agree that binge drinking negatively impacts the quality of life around college neighborhoods. 
The youth plan to use their findings to highlight the role of adults in preventing underage access to alcohol, while the parents are seeking community initiatives to reduce high-risk drinking among students headed for or currently enrolled in college.
During Tuesday’s session, the Exemplary Achievement in Education Awards were presented to local educators by County Supervisor Pam Slater. After a keynote address on campus-community coalition building and another set of breakout sessions, the Substance Abuse Summit Media Awards were presented   to journalists and media outlets by Bonnie Helander, Executive Director of San Diego’s chapter of Mothers Against Drunk Driving.
For more information on the Summit, visit www.substanceabusesummit.com. Journalists covering issues related to alcohol and drugs will find a range of resources — including fact sheets, contact information, and recent reports — at the Substance Abuse Newsroom: www.alcoholdrugnewsroom.org 

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Funded by the County of San Diego Health and Human Services Agency, the Substance Abuse Newsroom is designed to help journalists develop accurate, timely and complete coverage of alcohol, tobacco and other drug issues