|
|
|
return to
Media Kits main page |
|
MEDIA ADVISORY |
|
For Immediate Release |
Contact: |
Ryan Hurd, (619) 253-8295 |
|
March 5, 2002 |
|
Dan Tomsky, (619) 719-2533 |
|
|
San
Diegans Point to Role of |
|
Alcohol
Ads in Youth Drinking |
|
|
Poll: Residents Say Promotions Lead to
Underage, Binge Drinking |
|
The results of a major poll on alcohol
promotions and youth will be presented this Friday, March 8,
at a joint press conference with county substance abuse
service providers and other community leaders. Commissioned by
the nonprofit Institute for Public Strategies, the survey by a
national polling firm shows widespread concern about alcohol
marketing that prompts underage youth to drink. It also shows
what San Diegans think about the effects of beer and liquor
promotions aimed at college students and minorities, and about
the role of alcohol industry contributions in the political
process. |
|
|
|
WHEN & WHERE: |
|
The news event will be held Friday,
March 8, 2002, in the San Diego Room, County
Health Services Complex (3851 Rosecrans St., S.D.).
Presentation of survey results and the community panel
response will take place from 10:30 to 11:30 a.m.
|
|
|
WHO:
|
|
James Baker, founder and Executive
Director of IPS, will present the poll results to an
audience of media representatives, community members and
professionals in the alcohol and drug field. After the
presentation, a diverse panel of speakers will address
what the survey findings mean for their communities and
public health priorities. Panel members will include: |
-
Judi Strang, Alcohol and Drug Prevention Chair, 9th
District PTA;
-
Executive Director, San Dieguito Alliance for
Drug-Free Youth
-
Dr. Michael Sise, Medical Director, Trauma Center,
Scripps Mercy Hospital
-
Maria Nieto-Senour, Ph.D., Trustee, San Diego
Community College District
-
Jovita Hurtado, North City Prevention Coalition;
Chair, Cinco de Mayo Coalition
-
Jack Campana, Director, Student Support Services, San
Diego City Schools
-
Karen Lorang, Co-Chair, San Diego County Youth
Council; high school student
|
|
|
WHY:
|
|
Alcohol is the top drug of abuse by youth
in America and in San Diego. Recent data show that 44
percent of college students and 31 percent of high
school students binge drink. Even as alcohol is
implicated in the three top causes of teen deaths,
underage drinkers are a key market segment for alcohol
producers, which spend millions on ads that reach them. |
|
|
