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Media Advisory / June 6, 2002


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Public Strategies

For Immediate Release
June 6, 2002

Contact: 

Paul O'Sullivan (619) 933-8844

Sandy Hoover (619) 322-4726

SAN DIEGO CROSS-BORDER DRINKING PROJECT 

TO RECEIVE FEDERAL MODEL PROGRAM STATUS

WHAT
The San Diego-Tijuana Border Project is being recognized as a Model Program by the Substance Abuse and Mental Health Services Administration (SAMSHA), Center for Substance Abuse Preventions (CSAP). The CSAP Model Program is SAMSHA's highest designation. The title of "Model Program" is reserved for substance abuse prevention programs, which are implemented under scientifically rigorous conditions, demonstrate consistently positive results, and which SAMSHA seeks to have duplicated.
At a news conference to be held along the San Diego-Tijuana border, community partners, law enforcement, and other partners from the U.S. and Mexico will be recognized for their joint efforts to reduce the regional underage and binge-drinking epidemic and announce goals to combat underage drinking. A San Diego-Tijuana contingent will also be at a news conference in Washington, D.C. to accept the CSAP Model Program award for the Border Project.
WHO
San Diego County Supervisor Greg Cox; Captain David Rameriz, SDPD Southern Division; Representative of the City of Tijuana (expected); Professor Orlando Raya, Crime Prevention State Coordinator, Federal Police of Mexico; Jaye Carballo, Advisory, Friday Night Live; Guillermo Rangel Mendoza, Coordinator, Binational Policy Council.
WHERE
San Ysidro School District  Administration Center
4350 Otay Mesa Road, San Diego
WHEN
Friday, June 7, 2002 at 11:30 am
WHY
Community-based prevention efforts to curb substance abuse problems have led to significant reductions in substance use and abuse. Since the beginning of the Border Project in 1997, there has been a 37% reduction in late night crossers with a blood alcohol concentration (BAC) at or above .08, a Binational Policy Council on illicit drugs, pharmaceutical drug problems, and alcohol was created, and there was a reduction of DUI fatalities in the San Diego-Tijuana Border region from 23 in 1999 to 5 in 2000.
The San Diego/Tijuana Border Project is a coordinated effort focused on reducing cross-border teen and binge drinking in the region through a policy-focused, public health, prevention model. This project is a partnership of the Pacific Institute for Research and Evaluation (PIRE) and the Institute for Public Stategies (IPS), a nonprofit addressing substance abuse issues in San Diego County.

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